How to Post Jobs to Indeed and Glassdoor for Free
Can You Post to Indeed and Glassdoor Without Paying?
Yes. Both Indeed and Glassdoor offer free job postings through their publisher feed programs. You generate an XML feed from your ATS or careers page and submit it once. The job boards crawl the feed automatically and publish your listings at no cost. Sponsored listings that appear at the top of search results cost money, but organic listings are free.
What Is an XML Job Feed?
An XML job feed is a structured data file that lists all of your open positions with their key details — title, location, description, employment type, and a link to apply. Job boards like Indeed, Glassdoor, and ZipRecruiter read this file and use it to create listings on their platforms.
When you add or remove a job in your ATS, the feed updates automatically. The job boards re-crawl the feed on a regular schedule and sync the changes. You never have to log into Indeed or Glassdoor to update a listing.
How Do You Submit a Job Feed to Indeed?
To submit your job feed to Indeed:
- Get your feed URL from your ATS. In Essential ATS, this is available in Settings → Domain under "Job board feed."
- Go to indeed.com/hire and create a publisher account.
- Submit your feed URL through the Indeed publisher portal.
- Indeed will validate the feed and begin crawling it within 24 to 48 hours.
Your jobs will appear in Indeed search results as organic listings. You can optionally sponsor individual listings to boost their visibility.
How Do You Submit a Job Feed to Glassdoor?
Glassdoor's process is similar to Indeed. Go to glassdoor.com/employers and submit your feed URL through their free job posting program. Glassdoor typically processes new feeds within a few business days.
How Do You Submit a Job Feed to ZipRecruiter?
ZipRecruiter accepts XML feeds through their partner program. Visit ziprecruiter.com and look for their publisher or partner submission options. Like Indeed and Glassdoor, organic listings are free.
What Format Does the Job Feed Need to Be In?
Most job boards accept Indeed's standard XML publisher feed format. The required fields are title, date, URL, company, city, country, and description. Optional but recommended fields include employment type, salary, and a reference number (your job ID).
Essential ATS generates a feed in this format automatically at your feed URL.
How Often Do Job Boards Crawl Your Feed?
Indeed typically crawls publisher feeds every 24 to 48 hours. Glassdoor and ZipRecruiter have similar cadences. When you publish a new job, it may take up to two days to appear on all platforms. When you close or remove a job, it should be removed from all platforms within the same window.
Frequently Asked Questions
Is it free to post on Indeed? Yes. Indeed offers free organic job listings through its publisher feed program. Sponsored listings, which appear at the top of search results, cost money on a pay-per-click basis.
Do I need to create a separate account on each job board? Yes, you'll need to create a publisher account on each platform — Indeed, Glassdoor, and ZipRecruiter each have their own. However, once the feed is submitted, you never need to log in again to update your listings.
How do I know if my feed is working? Search for one of your job titles on Indeed or Glassdoor a few days after submitting your feed. If the listing appears with your company name and links to your careers page, the feed is working.
Can I post to multiple job boards with one feed URL? Yes. The same XML feed URL can be submitted to Indeed, Glassdoor, ZipRecruiter, and other job boards simultaneously. You only maintain one feed, and all boards stay in sync.